BRL enjoyed access to raw materials such as fruits, sufficient fund, and a devoted management team. They placed their attention on international external brand awareness.
Globalizing an Australian Wine company This is a preview of the 8-page document Read full text These affected the process of decision making, regarding the need to either launch the new products or stay with the already existing wines Bartlett 2. The preconditions set by both firms are some of the reasons that enabled BRL Hardy to prosper in their post-merger periods Santich BRL aspired to go the Hardy way of being proclaimed the second largest crush in Australia Bartlett 3.
Concerning value creation and addition, the company focused its attention on domestic markets, so as to lock in already existing customers. In order to address the internal wrangles and dysfunctional management system, a two-way communication system between the company employees and its executives was necessary.
Hardy began as a strong family-owned enterprise that enjoyed recognition and respect as the first wine-making firm in Australia.
As early asHardy scooped its first international gold medal at Boudreaux. First, the organization focused on value creation, in which the firm would spend more effort in retaining their clients, creating and maintaining the brand image, cost savings and securing of revenue.
Hardy was popularly known for its polite and traditional way, with an award-winning high-standard wine, while BRL placed its focus on an aggressive and commercial culture that accompanied its fortified, bulk and value wines Bartlett 3.
Owing to the status acquired by BRL and Hardy in the wine industry, coupled with their aspirations and financial drawbacks within the companies, they saw it worthwhile to merge and hopefully give them the capability of upgrading their business and meet new opportunities along the way. Consequently, the above problems increasingly turned into sources of tension, giving rise to conflicts in decision making, employees and products conflicts.These affected the process of decision making, regarding the need to either launch the new products or stay with the already existing wines (Bartlett.
BRL Hardy: The Post Merger Success. Perhaps the main drive for BRL Hardy’s post-merger success was the fact that the two merged.
1 “BRL Hardy; Globalizing an Australian Wine Company” Georgia Stein Strategic Management and Leadership March 4, Dr.
Herbert Rau 2 Several factors contribute to the remarkable success. Access to case studies expires six months after purchase date. Publication Date: December 21, Two new product launch decisions face Christopher Carson, managing director of BRL Hardy, Europe.
Transcript of BRL Hardy Australian Wine Company. BRL BRL Hardy Wine Group members Globalizing an Australian Wine Company. BRL Hardy: Globalizing an Australian Wine Company As BRL had the specialization in bulk cask selling of wine as compare to Hardy’s competency in selling 5/5(3).Download