Also all the chicken items are without food dyes. It was the first Western Restaurant to open in China in and it is still going strong there. Today KFC is present in countries worldwide with over 20, outlets, which shows its strong place strategy in its marketing mix.
Although setting up KFC requires lot of initial investments, it offers large returns once established. The original product is pressure fried chicken nuggets flavored with secret seasoning of 11 ingredients. It was found that KFC commercial is seen at least once a week by million viewers.
They are also impartial towards the minority and women candidates for franchise application and encourage it.
It has small kiosks with limited menu at locations such as filling stations, convenience stores, stadiums, theme parks, colleges etc.
The delivery service of KFC is very limited. In India recently they have introduced 5 in 1 meal box wherein more products are given as compared to competitors. For some of the places globally, like Malaysia which is multicultural country, the promotional offers are launched as per the special occasions like Chinese New Year.
It is especially lucrative in price sensitive markets like India. As it had association with PepsiCo, most of the beverages served in KFC are from Pepsi however there are exceptions in some geographies.
The staff at KFC outlets is specially trained in customer service and communication. Usual daily average orders catered by an outlet areout of which many are fulfilled during peak hours.
The outlets offer drive through as well and dine in and take out options. It also uses billboards and hoardings on internal city roads as well as highways for advertisements. The headquarters of the KFC in Louseville is termed as Whitehouse due to its resemblance to presidential white house. For this they have a set of assessment factors to qualify.
The price is also comparable to the competitors.The marketing mix (4P’s) of KFC are- Product: The first and then most important thing that a company need to have is the ‘P’, Product. A product is anything that can be offered to a market that might satisfy a want or a need.
KFC’S product planning is classified as consumer product as it has no intermediate. KFC use sponsorship as a tool of promotion tool due to sponsor can increase image of company. Currently, KFC sponsor in the Australian Cricket Team. Sales promotion is one of the tactics to promote product KFC.
Jun 12, · Marketing Mix of Kentucky Fried Chicken (KFC) - December 7th, Marketing Mix of Kentucky Fried Chicken (KFC): KFC Corporation (KFC), founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky, in the United States.
Kfc 4P Mix KFC‘s 4P strategy in China 1. Product In order to bring success in China, KFC knows that western restaurants need changed by using localization strategy. Marketing Mix of KFC analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion).
KFC marketing mix explains the business & marketing strategies of the brand. It also consists of Service Mix (Process, People, Physical Evidence).
Price in the Marketing mix of KFC. KFC follows both optional pricing and mixed bundling pricing. A consumer can buy dishes from the basic menu and go for add-ons (Optional pricing) and there are combo offers which comprise a mix of items. The pricing of products ranges approximately from 25 Rs.
to ~ Rs.Download