The participants were asked to compete journals describing their specific experiences in desiring things, tell personal stories in semi-structured in depth interviews. The paper looks at the success and failures of its own research and the implications on future research.
It states consumption is becoming more playful and links and differentiates desire from impulse consumption and compulsive consumption. I will aim to unpack The fire of desire a multisited differences between the meanings behind physical possessions and digital possessions and which holds greater significance in the lives on these individuals.
One may ask, what is vain consumption and how is this different to consumption? They were also asked to complete projective tasks involving collage construction.
Does that person feel less successful when they delete that picture, or lose their gaming progress due to a malfunction?
The journal critically examines other literature that touches upon desire including Campbell who suggests a cycle in which consumers savor desire as an anticipatory pleasure. The idea of self gifts is also analysed and compared to compulsive consumption as in both cases the object itself is often secondary compared to the process of obtaining.
Do we know the extent of gift giving for instance? There is something appealing in asking the question, not in positive terms, as in successfully transferring goods from one stage of their biographies to the next, but rather looking at the failures.
The paper also describes work that studies consumer strategies and efforts to control emotional urges. Written by amyoconnor11 on. I think that this would be a great area to study and further our knowledge on post-divestment relationships.
We still have had the relationship with that object in our memories but has it a much lesser effect once we no longer are in possession of it? This paper may be useful in helping refine the idea further: I would like to focus on these areas for my project and I think that it poses some very interesting questions and arguments.
After gaining an understanding of the meanings and significance these objects have for their respective owners, it will be interesting to look at Lastovicka et al.
There were an equal mix of males and females and they were most often young and middle class. Janice Denegri-Knott October 23, Whilst your intentions are driven by well placed curiosity, I think the problem may be that we there is a strong assumption here that digital virtual consumption is vain consumption.
Other key themes studies in relation to desire in the journal are: It will be interesting to investigate the meanings of objects and the biographies they develop among their owners.
Trackback from your site. Could a woman who felt gorgeous in a particular dress still access that same feeling of beauty when that dress is given to a charity shop? How big is the market?
All participants freely associated desire with other contructs such as admiration and, intense wanting and longing. The finding were lengthy and really interesting, the first set of findings included: What qualifies as digital gift? The focus on dyadic gift giving seems appropriate, but again will need to be justified.
Exploring how consumers derive value from disposition of possessions. It also opens the readers mind and really informs them on the idea of desire, in addition it sparked areas of interest around areas of future research which need to be conducted.
A Multisited Inquiry into consumer passion. This may shed light light on the processes themselves and give us a better idea of the core function they fulfill. In conclusion this journal is thorough, easy to read and full of interesting accounts and stories from the participants.
Additionally, I would like to see if the effects on the relationship would be the same if the possession was digital. Wants and needs Desire within a social template, how our desires are influenced by society The psychoanalytic view of desire as an unconscious longing for material love that was frustrated during childhood and Freuds view that sexual desire is the overarching source for other forms of desire.
The Fire of Desire. He comments on the various divestment rituals that are attached to objects that hold different meanings. Forced divestment seems October 24, I think there is some work that has examined the issue of gift giving at a collective level- for instance Giesler look at Naspter as a gift giving system, which could be revisited in order to help you craft a good justification for the need for further research.
Janice Denegri-Knott October 24, There is something in your first idea. You must be logged in to post a comment.Oxford University Press is a department of the University of Oxford.
It furthers the University's objective of excellence in research, scholarship, and education by publishing worldwide. Desire is the motivating force behind much of contemporary consumption. Yet consumer research has devoted little specific attention to passionate and fanciful consumer desire.
This article is grounded in consumers' everyday experiences of longing for and fantasizing about particular goods. Based on journals, interviews, projective data, and inquiries into daily discourses in three cultures. The Fire of Desire: A Multi-Sited Inquiry into Consumer Passion Research output: Contribution to journal › Journal article › Research › peer-review Overview.
The fire of desire: a multisited inquiry into consumer passion. Authors. Soren Askegaard + 3. Soren Askegaard Download with Google Download with Facebook or download with email. The fire of desire: a multisited inquiry into consumer passion.
Download. The fire of desire: a multisited inquiry into consumer passion. Authors. Soren Askegaard. Belk, RW, Ger, G, Askegaard, S () The fire of desire: A multisited inquiry into consumer passion.
Journal of Consumer Research Desire is the motivating force behind much of contemporary consumption. Yet, consumer research has devoted little specific attention to passionate and fanciful consumer desire. This paper is grounded in consumers' everyday experiences of longing for and fantasizing about particular goods.